Cielo e Terra was founded in 1908. The Cielo family vineyards arose from the relationship between the terroir in the Valle del Chiampo and the Cielo family. Giovanni Cielo began with the cultivation of grapes. In the 30s, the business was carried on by one of Giovanni's sons, Pietro Cielo, the only family that stayed in Montorso. His strong ties with the region and the terroir made he continued the family tradition. In 1962 came the third generation at the top of the company. Three sons of the second generation continued the business. Currently the fourth generation, consisting of Luca and Pierpaolo Cielo have acquired the business. Since their arrival Cielo e Terra is one of the leaders of the trade in Italy. The Cielo family continues to innovate and increase their quality.